Invitation to guest lecture on marketing by Professor David W. Stewart

Accounting for Marketing When Marketing is Accountable


14 Sep

Praktisk informasjon

  • Dato: 14. september 2018
  • Tid: kl. 12.00 - 15.00
  • Sted: Campus Drammen

The Research group in Marketing Management at School of Business would like to invite colleagues and others to the first meeting this Fall September 14, 2018 from 12:00-15:00, Campus Drammen, A304.

Program

12:00: Lunch at Papirbredden Café

12:30: Welcome by Professor Kåre Sandvik

12:40: Accounting for Marketing When Marketing is Accountable, guest lecture by David Stewart, Professor the Loyola Marymount University

Coffee break

Discussion

David W. Stewart

David W. Stewart is a President's Professor of Marketing and Business Law at Loyola Marymount University. (Dave) Stewart earned his B.A. in psychology from Northeast Louisiana University and his M.A. and Ph.D. in psychology from Baylor University.

Current Chair of MASB, a marketing finance organization of top-tier marketers, measurement providers, industry associations and business academics devoted to establishing and advancing accountable marketing practices that drive business growth with tools like the new ISO brand evaluation standard, the MMAP Metric Catalog and the Continuous Improvement in Return Assessment.

He currently serves as the Vice President for Publications for the American Marketing Association and has previously served as editor of the Journal of Marketing, the Journal of the Academy of Marketing Science and the Journal of Public Policy and Marketing. Dave has authored or co-authored more than 250 publications and twelve books. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. In 2015, he was honored with the American Marketing Association's Award for Lifetime Contributions to Marketing and Society.