Lecturer in Strategy, Marketing, Service Innvation, Service Design and Entrepreneurial Marketing at the Bachelor- and Master program.
Reserach comprising a broad field, from consumer behavior, to marketing communication, brand, service innovation, service design, service eco-systems, business model innovation and retailing.
Leader of the resarch group of Innovation and Entrepreneurship: https://wo.cristin.no/as/WebObjects/cristin.woa/wa/presentasjonVis?pres=541897&type=GRUPPE
- Vivant - Innovation in Retailing, Activities and research related to retail attractiveness, customer journeys and shopping motivation, pop-up and showrooms as anchor events. Reseach founded lecturing by involving students in the ongoing research projects.
- Research related to the Senter for Service Innovation at NHH: https://www.nhh.no/en/research-centres/csi/
- Managing Innovation for Value project - in cooperation with the global technology company Kongsberg Maritime AS
- Event Management - in cooperation with the Norwegian Football Association
Marketing Strategy and -Communication
Social Media Marketing
Consumer Behavior, with a particular focus on Consumer Engagement and -Experience
Service Innovation, Service Ecosystems and Service Design
Business Model Innovation
Qualitative and Quantitative Research
View Birgit's publications and research work:
You will find Birgit's google scholar profile here: