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His research focuses on consumers’ cognitive processes in the adoption of radically new product Ajmal Hafeez conducted his midtermevaluation 15 December 2016. |
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Her research focuses on creativity: The psychological mechanisms and team dynamics that promotes team creativity Afra Koulaei conducted her midtermevaluation 15 December 2016. |
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His research focuses upon the long-term effects of marketing activities, customer management, and marketing models Ruohao Sun conducted his midtermevaluation 14 December 2016. |
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Her research focus on the corporate social responsibility (CSR) issues in marketing. Specifically, she is interested in the role of moral emotions play in generating consumer responses to a company’s CSR performance. Chen Chen conducted her midtermevaluation 14 September 2017. Committee: Professor Richard Bagozzi from University of Michigan and Associate Professor Radu Dimitriu from Cranfield School of Management. Program |
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His research focuses on the role of gamification in changing or affecting consumer's behaviour via it's influence on consumer's motivational state of mind Daoyan Jin conducted his midtermevaluation 22 September 2017. Committee: Professor Glyn C. Roberts from Norwegian School of Sport Sciences and Professor Einar Breivik from Norwegian School of Economics (NHH). Program |
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Her research focus is on marketing accountability, marketing finance, and linking marketing activities with the financial performance of a firm Iryna Shekhovtsova conducted her midtermevaluation 14 September 2017. Commitee: Professor Sundar Bharadwaj from University of Georgia and Professor Kåre Sandvik from USN University College of Southeast Norway. Program |
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| Eisa Sahabeh Tabrizi |
His research focuses on time perception and consumers’ emotions and decision-making processes when it comes to temporal evaluation of products and services Eisa Sahabeh Tabrizi conducted his midtermevaluation 22 September 2017. Committee: Professor Bob Fennis from University of Groningen and Professor Page Moreau from University of Wisconsin. Program |
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His research focuses on an understanding of Consumer adoption of Really new products, Role of CRM in the adoption process and change in customer expectations towards the parent brand Adeel Ahmed Tariq conducted his midtermevaluation 15 September 2017. Committee: Professor Erik Olson from BI The Norwegian Business School and Associate Professor Marit Gundersen Engeset from USN University College of Southeast Norway. Program |
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| Kristin Bentsen |
Her research takes an institutional perspective on innovation and entrepreneurship in the context of retailing and marketing. Of particular interest is how institutional perspectives can be applied to renew our understanding of innovation adoption. |
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| Mesay Sata Shanka | His research focuses on relational governance in marketing negotiations. | |||
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His research focuses on psychological aspects of consumer behaviors. How different types of motivations can evoke emotional responses and subsequently influence purchase intentions. |
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| Siyue Pang |
Her research focuses on an understanding of food performance of functional foods/dietary supplements. |
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Her research focus on unconscious effects of commercials. Specifically, how prior exposure of a commercial/brand could influence consumers attention and brand evaluation. |
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| Masoud Vardast |
His research interests include data analytics, machine learning and their applications in marketing. |
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| Mesay Moges Menebo |
His research focuses on relational governance in marketing negotiations. |
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The PhD candidates - Marketing Management program
From top left: Afra, Chen, Daoyan, Eisa, Ajmal, Ruohao and Iryna
Here is a short presentation of our PhD students currently enrolled in our program.