The PhD candidates - Marketing Management program

Ajmal Hafeez

His research focuses on consumers’ cognitive processes in the adoption of radically new product

Ajmal Hafeez conducted his midtermevaluation December 15, 2016.
Committee: Professor Page Moreau from University of Wisconsin and Professor Einar Breivik from NHH Norwegian School of Economics. Program  

Afra Kh Koulaei

Her research focuses on creativity: The psychological mechanisms and team dynamics that promotes team creativity 

Afra Koulaei conducted her midtermevaluation December 15, 2016.
Committee: Professor Miha Skerlavaj from BI The Norwegian Business School and Associate Professor Lise Feirud from USN University of South-Eastern Norway. Program 

Ruohao Sun

His research focuses upon the long-term effects of marketing activities, customer management, and marketing models

Ruohao Sun conducted his midtermevaluation December 14, 2016.
Committee: Professor Koen Pauwels from Ozyegin University and Associate Professor Radu Dimitriu from Cranfield School of Management. Program 

Chen Chen

Her research focus on the corporate social responsibility (CSR) issues in marketing. Specifically, she is interested in the role of moral emotions play in generating consumer responses to a company’s CSR performance.

Chen Chen conducted her midtermevaluation September 14, 2017. Committee: Professor Richard Bagozzi from University of Michigan and Associate Professor Radu Dimitriu from Cranfield School of Management. Program

Daoyan Jin

His research focuses on the role of gamification in changing or affecting consumer's behaviour via it's influence on consumer's motivational state of mind

Daoyan Jin conducted his midtermevaluation September 22, 2017. Committee: Professor Glyn C. Roberts from Norwegian School of Sport Sciences and Professor Einar Breivik from Norwegian School of Economics (NHH). Program

Iryna Shekhovtsova

Her research focus is on marketing accountability, marketing finance, and linking marketing activities with the financial performance of a firm

Iryna Shekhovtsova conducted her midtermevaluation September 14, 2017. Commitee: Professor Sundar Bharadwaj from University of Georgia and Professor Kåre Sandvik from USN University of South-Eastern Norway. Program

His research focuses on time perception and consumers’ emotions and decision-making processes when it comes to temporal evaluation of products and services

Eisa Sahabeh Tabrizi conducted his midtermevaluation September 22, 2017. Committee: Professor Bob Fennis from University of Groningen and Professor Page Moreau from University of Wisconsin. Program

Adeel Ahmed Tariq

His research focuses on an understanding of Consumer adoption of Really new products, Role of CRM in the adoption process and change in customer expectations towards the parent brand

Adeel Ahmed Tariq conducted his midterm evaluation September 15, 2017. Committee: Professor Erik Olson from BI The Norwegian Business School and Associate Professor Marit Gundersen Engeset from USN University of South-Eastern Norway. Program

Her research takes an institutional perspective on innovation and entrepreneurship in the context of retailing and marketing. Of particular interest is how institutional perspectives can be applied to renew our understanding of innovation adoption.

Kristin Bentsen conducted her midterm evaluation May 27, 2019. Committee: Professor Cele Otnes from the University of Illinois at Urbana-Champaign and professor Nina Veflen from BI The Norwegian Business school and University of South-Eastern Norway. Program

His research focuses on relational governance in marketing negotiations.

Mesay Shanka conducted his midterm evaluation September 14, 2018. Committee: Professor David Stewart from Loyola Marymount University and Professor Per Egil Pedersen from USN University of South-Eastern Norway. Program  

Huy Tran

His research focuses on psychological aspects of consumer behaviors. How different types of motivations can evoke emotional responses and subsequently influence purchase intentions.

Monica Therese Hagen

Her research focus on unconscious effects of commercials. Specifically, how prior exposure of a commercial/brand could influence consumers attention and brand evaluation.

His research interests include data analytics, machine learning and their applications in marketing.

His research focuses on individual consumer decision making and the social psychology of consumer behavior within the health care consumption domain.