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Courses - PhD in Marketing Management

The program consists of 180 ECTS in total, where 60 ECTS are mandatory and elective courses. The remaining 120 ECTS are related to the individual research work and will lead to the dissertation.



First semester 

  • Marketing strategy and management (SAM9000) (7.5 ECTS) - mandatory           
  • Interorganizational networks and relationships (INR9000) (7.5 ECTS) - mandatory
  • Qualitative research (QAR9000) (7.5 ECTS) - mandatory
  • Theory construction (CON9000) (7.5 ECTS) – mandatory

Second semester 

  • Consumer behaviour (COB9000) (7.5 ECTS) - mandatory
  • Advanced experimental data collection and analysis (ECA9000) (7.5 ECTS) - mandatory
  • Theory construction (CON9000)  (7.5 ECTS) – mandatory
  • Advanced survey data collection and multivariate statistics (AMS9000) (7.5 ECTS) – mandatory

 

  • One elective course (minimum 7,5 ECTS) - any time during the first four semesters

Courses - PhD in Marketing Management

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