Courses - PhD in Marketing Management

The program consists of 180 ECTS in total, where 60 ECTS are mandatory and elective courses. The remaining 120 ECTS are related to the individual research work and will lead to the dissertation.

First semester (Fall 2018)

Marketing strategy and management (SAM9000) (7.5 ECTS) - mandatory
Interorganizational networks and relationships (INR9000) (7.5 ECTS) - mandatory
Qualitative research (QAR9000) (7.5 ECTS) - mandatory
Theory construction (CON9000) (7.5 ECTS) – mandatory

Second semester (Spring 2019)

Consumer behaviour (COB9000) (7.5 ECTS) - mandatory
Advanced experimental data collection and analysis (ECA9000) (7.5 ECTS) - mandatory
Theory construction (CON9000) (7.5 ECTS) – mandatory
Advanced survey data collection and multivariate statistics (AMS9000) (7.5 ECTS) – mandatory

One elective course (minimum 7,5 ECTS) - any time during the first four semesters