Disputas: Afra Koulaei

Afra Koulaei disputerer ved USN Handelshøyskolen med avhandlingen “Membership Change in Advertising Development Teams: The Role of Market Knowledge and Information Elaboration”.


11 Dec

Praktisk informasjon

  • Dato: 11. desember 2019
  • Tid: kl. 10.00 - 15.00
  • Sted: Campus Drammen, Rom A5508
  •  

    Bedømmelseskomité:

    • Første opponent: Professor Bob Dahlstrom, University of Miami / Handelshøyskolen BI.
       
    • Andre opponent: Professor Miha Škerlavaj Handelshøyskolen BI.
    • Administrator: Førsteamanuensis Marit Engeset, USN Handelshøyskolen.
       

    Veiledere:

    • Hovedveileder: Professor Fred Selnes Handelshøyskolen BI / USN Handelshøyskolen.
       
    • Biveileder: Professor Håvard Ness, USN Handelshøyskolen.

    Program:

    Kl 10:  Prøveforelesning

    «Team dynamics and creativity: What to keep and what to change for continuous innovation?»


    Kl 12: Disputas

    Prøveforelesning og disputas er åpen for alle interesserte. 

     

Om avhandlingen:

Extant findings on team membership change and creativity share a common belief that membership change in teams is a positive driver of creativity and innovation.

While acknowledging this positive effect, I suggest a complementary perspective that is rooted in dynamic team processes.Afra Koulaei - disputas - foto

I examine the processes through which membership change in advertising teams affects the creativity of advertisements. Examining 224 advertising projects in the United States, my findings indicate that team membership change, despite its potential to enhance creativity and coordination routines, poses specific risks.

In particular, I show that membership change reduces the team’s collective knowledge, which can be of great importance for successful development of innovative outcomes.

Notably, I show that this reduced collective knowledge in creative advertising teams is ultimately detrimental to both the final creative outcomes and the underlying process of information elaboration.

My findings imply that managers in advertising agencies and other creative enterprises need to be cautious when bringing a new member to a team.