My research interest lies at the intersection between consumer behavior and new technologies. In my primary line of research, I study how to use incentives and nudging to increase adoption of sustainability-oriented technology. Additionally, I conduct research on how service robots affect consumer behavior and well-being in frontline services.
Ansvarsområder
Digital transformation
Introduction to Marketing
Research methods
CV
MSc, Economics, Rheinische Friedrich-Wilhelms-Universität Bonn
BA, Economics and Mathematics, Barnard College, Columbia University