Currently, my research deals with issues of diversity and inclusion in large, and hybrid teams in specific. I am interested in topics related to inclusive work-spaces for marginalized groups of people, particularly to raise their hidden voices, and find solutions to cater more inclusion in multinational organizations. Particularly, I am focusing on women expatriates and LGBTQ+ groups in various contexts.
Previously, I have researched on the topics of social entrepreneurship, socially sustainable market shaping, and ethical dilemmas in dark tourism. My academic background includes two Masters degrees, one from Turku School of Economics (Finland) and second from University of Stavanger (Norway).
While being actively involved in academia, I have also worked as marketing communication consultant in an international non-governmental organization in Pakistan dealing with management of big scale events and certification of NGO's. I also worked as a management trainer in European Union project in Pakistan, promoting professional education to students from marginalized groups in society.
2022: PhD Research Fellow at University of South Eastern Norway
2020: Doctoral Candidate at University of Turku, Finland
2018: Teacher Assistant at University of Stavanger, Norway
2017: Marketing Communication Consultant at Pakistan Centre for Philanthropy
2016: Management trainer at COMSATS Institute of Information Technology
2017-2019: MSc in International Hospitality Management at University of Stavanger, Norway. Conducting research on the topic of ethical dilemmas involved in dark tourism using single case study methodology (Case of July 22nd in Oslo).
2012-2016: MSc in Global Innovation Management at University of Turku, Finland. Conducting research on “marketing of social enterprises” and analysing the concept of social enterprises and micro financing in Pakistani market.
2007-2011: Bachelors in Business Administration at COMSATS Institute of Information Technology. Specializing in marketing and conducting report-based project on marketing activities of a FMCG company
Publikasjoner i Cristin