Daoyan Jin


Institutt for økonomi, markedsføring og jus
Campus Ringerike ()
Daoyan Jin started his PhD in 2015 after completion of his Master at Norwegian School of Economics (NHH). He is currently acting as PhD Representative for the Program board in Marketing Management. His research interests are in Marketing Strategy and Consumer Behavior with a focus on Gamification.


Master Degree from Norwegian School of Economics (NHH)

  • Major in Marketing and Brand Management
  • Thesis on Customer experience with Online Shopping

Bachelor Degree from Southwestern University of Finance and Economics, China

  • Major in International Economics and Trade


Conference Presentation

  • Linking online self-service technology interactivity and customer brand engagement: The role of gamification. Paper presented at the EMAC (2016) on Poster Session.