Adeel Ahmed Tariq

Stipendiat

Handelshøyskolen
Institutt for økonomi, markedsføring og jus
Campus Ringerike (A 303)
His primary research focuses on the very topical issue of autonomous products, and on consumer’s likelihood of adoption of autonomous products. Given this is a nascent field of inquiry, Adeel’s research is focused on clearly understanding and conceptualizing the degree of product autonomy in a consumption context. In addition, his empirical work to date has been building on advancements in the Technology Adoption Model (TAM) to understand how autonomous product adoption intention may be differently driven by the degree of perceived risk vs. perceived usefulness depending on whether consumers are novices vs. experts in the task. Overall, Adeel’s PhD work will be looking at factors affecting consumers’ intention to adopt autonomous products.

Kompetanse

Languages:

  • English (fluent)
  • Norwegian (Competent user)
  • French (Competent user)

Skills:
Proficient in using SPSS, Lisrel, and MPlus for statistical analysis.

Courses completed during PhD program:

  • Marketing strategy and management;
  • Interorganizational networks and relationships;
  • Advanced survey data collection and multivariate statistics;
  • Consumer behaviour;
  • Advanced experimental data collection and analysis;
  • Theory construction.

Publikasjoner

“Red bull gives you wings,” Effect of consumers’ task expertise on forming intentions to adopt autonomous products. Competitive paper submission for Asia Pecific ACR 2019.

 “The Ghost in a car,” Exploring new dimensions of perceived risk in consumer evaluations of autonomous products. EMAC Doctoral Colloquium, Glasgow UK, May 2018.

“The Ghost in a car,” Exploring new dimensions of perceived risk in consumer evaluations of autonomous products. AMA summer poster session, Boston USA, August 2018.

"Factors affecting consumer adoption of autonomous products" EACR conference, Ghent Belgium, June 2018.

"Factors affecting consumer adoption of autonomous products" EMAC Doctoral Colloquium, Groningen Netherlands, May 2017.