Adeel Ahmed Tariq


Institutt for økonomi, markedsføring og jus
Campus Ringerike (A 303)
His primary research focuses on the very topical issue of autonomous products, and on consumer’s likelihood of adoption of autonomous products. Given this is a nascent field of inquiry, Adeel’s research is focused on clearly understanding and conceptualizing the degree of product autonomy in a consumption context. In addition, his empirical work to date has been building on advancements in the Technology Adoption Model (TAM) to understand how autonomous product adoption intention may be differently driven by the degree of perceived risk vs. perceived usefulness depending on whether consumers are novices vs. experts in the task. Overall, Adeel’s work will be looking at factors affecting consumers’ intention to adopt autonomous products.