PhD in Marketing, University of South-Eastern Norway (2015-2019)
MSc in International Management and Strategy, University of Agder, Norway (2011-2013)
MBA in Banking and Finance, Foundation University Islamabad, Pakistan (2008-2010)
Bachelor of Commerce, University of the Punjab, Pakistan (2006-2008)
- Consumer Behaviour
- Inter-organizational Relationships
- Sales Management and Selling
- Pricing Strategy
Hafeez, A., & Engeset, M. G. (2020). Upskilling Communication and Self-Production: How to Communicate the Value of Cocreated Innovation? ACR 2020 Working Paper, Paris, France, Octobar 1-4, 2020 (Forthcoming).
Hafeez, A., Engeset, M. G., & Selnes, F. (2017). Communicating Future Opportunities: How Growth Mindset Increase Consumers’ Evaluations of Radically New Products. EMAC 2017 Competitive Paper, Groningen, Netherlands, May 23-26, 2017.
Hafeez, A., Engeset, M. G., Selnes, F., & Dimitriu, R. (2017). Consumer Adoption of Radically New Products: The Role of Expected Learning Opportunities. AMA Winter 2017 Competitive Paper, Orlando, USA, February 17-19, 2017.
Hafeez, A., Engeset, M. G., & Dimitriu, R. (2016). The Effect of Perceived Learning Opportunity on Consumers’ Evaluations of Really New Products. ACR 2016 Working Paper & Doctoral Symposium, Berlin, Germany, Octobar 27-30, 2016.
Hafeez, A., & Engeset, M. G. (2016). Looking Future or Looking Past: Current Evaluations of Really New Products and The Role of Perceived Learning Opportunities. EMAC 2016 Working Paper, Oslo, Norway, May 24-27, 2016.
Hafeez, A., & Selnes, F. (2016). Service Innovativeness: A Framework for Effective Advertising Strategies for Lunching New Services and Consumer Adoption Intensions. AMA Winter 2016 Working Paper, Las Vegas, USA, February 26-28, 2016.
Hafeez, A., Engeset, M. G., & Selnes, F. (2015). Consumers Adoption of Radical Innovations: The Role of Expected Learning Opportunities. ANZMAC 2015 Doctoral Colloquium, Sydney, Australia, November 28-29, 2015.
Hafeez, A. (2015). Consumer Mindsets and Consumption of New Technology: Limiting Consumers’ Learning Opportunities Through Automation. ACR 2015 Doctoral Symposium, New Orleans, USA, Octobar 1-4, 2015.
Hafeez, A., & Selnes, F. (2015). Dimensions of Service Innovation: A Framework for Effective Advertising Strategies and Consumer New Service Adoption Intensions. EMAC 28th Doctoral Colloquium, Leuven, Belgium, May 24-26, 2015.
Hafeez, A., & Andersen, O. (2014). An Empirical Investigation of Factors Influencing Accounting Outsourcing Practices Among SMEs in Pakistan: Transaction Cost Economics (TCE) and Resource-Based Views (RBV) Prospectives. 7th EuroMed Conference, Kristiansand, Norway, September 18-19, 2014.
Hafeez, A., & Andersen, O. (2014). Factors Influencing Accounting Outsourcing Practices among SMEs in Pakistan Context: Transaction Cost Economics (TCE) and Resource-Based Views (RBV) Prospective. International Journal of Business and Management . ISSN 1833-3850. 9 (7), s 19 - 32 doi: 10.5539/ijbm.v9n7p19.
Hafeez, A. (2011). Deforestation & Its Impacts on Indigenous People & Global Environment: Deforestation in Brazilian & Indonesian Rain forest: The Role of Big Multinational Corporations. LAP LAMBERT Academic Publishing, ISBN-13: 978-3847312727.