I am a third year Ph.D. candidate in Marketing Management, broadly interested in consumer behavior and experimental research. In particular, I am interested in temporal perceptions and judgments, affect in decision-making, consumer identity, co-creation and the endowment effect.
In my dissertation, I explore how consumers value and exchange time as a resource, as well as how they view and use the time that they buy.
Before joining the Ph.D. program at University of Southeast Norway (USN) in 2015, I obtained my M.Sc. in Economics and Business Administration from the Norwegian School of Economics (NHH), 2012 - 2014 where I worked as a research assistant at Choice Lab, which is the behavioral economics research center at NHH. For my undergraduate degree, I obtained a B.A. in Tourism Management, from Allameh Tabataba'i University, Tehran, Iran, 2008 - 2012.