How do we conduct research within innovation and entrepreneurship?

Fingre. Foto.

We apply appropriate research design, theoretical foundations and suitable methods adapted to the different research problems.

Our applied research perspectives will suit companies that seek knowledge about how business models, forms of organization, processes, services and product offerings leads to changes of the firm, participating networks, the sector, the society, and most important -for the consumers or users.

We offer new perspectives on innovation that challenges and complements the existing product- and technology-oriented innovation perspectives, by mainly focusing on value-creation enhanced through co-creation with the consumers, users and other main partners and market actors.   

Our research group members show competence in qualitative methods (depth interviews, focus groups, observations, ethnography, inductive process studies) and quantitative methods (surveys, panel studies, experiments, social media/API data), applicable for solving a broad specter of research problems.