First semester
- Marketing strategy and management (SAM9000) (7.5 ECTS) - mandatory
- Interorganizational networks and relationships (INR9000) (7.5 ECTS) - mandatory
- Qualitative research (QAR9000) (7.5 ECTS) - mandatory
- Theory construction (CON9000) (7.5 ECTS) – mandatory
Second semester
- Consumer behaviour (COB9000) (7.5 ECTS) - mandatory
- Advanced experimental data collection and analysis (ECA9000) (7.5 ECTS) - mandatory
- Theory construction (CON9000) (7.5 ECTS) – mandatory
- Advanced survey data collection and multivariate statistics (AMS9000) (7.5 ECTS) – mandatory
- One elective course (minimum 7,5 ECTS) - any time during the first four semesters