My areas of expertise are in marketing, including consumer behavior, branding, brand strategy, reputation, strategy, and general marketing. In addition to being active as a researcher and publisher in areas related to attitudes, behavior, and brands in industries such as retail and tourism, I participate in studies and give lectures to policymakers, industries, and other institutions.
Competences
Area of interests:
- Marketing Management
- Marketing Channels
- Market Knowledge
- Brand Management
- Strategy
- Tourism
- Destination Development
Teaching areas:
- Marketing Management
- Consumer Behaviour
- Destination Development
- Marketing Channels
- Networks and Strategic Alliances
Subject areas:
- Marketing
- Tourism
Publications
Cristin: https://app.cristin.no/persons/show.jsf?id=323615
Google Scholar: https://scholar.google.com/citations?user=xbiN8MsAAAAJ&hl=no&oi=ao
Researchgate: https://www.researchgate.net/profile/Bjorn_Ove_Gronsethhttps://www.researchgate.net/profile/Bjorn_Ove_Gronseth