Kristin Bentsen

Assistant professor

USN School of Business
Department of Business, History and Social Sciences
Campus Vestfold (D3-106)
Kristin Bentsen started her PhD in 2016 after her completion of her master in innovation and management at University College of Southeast Norway (HSN). Her research interests lie in innovation management, entrepreneurial marketing and consumer culture. Her work is supervised by Professor Per Egil Pedersen and Professor Eileen Fischer.



Patterns and practices of innovation in Norwegian service firms.

Per Egil Pedersen, Tor Helge Aas, Kristin Bentsen, Are Brandstad SNF Report No 7/15.

Centre for Applied Research at NHH.


Business model innovation in the retail industry: a service system perspective.

Per Egil Pedersen, Birgit Apenes Solem and Kristin Bentsen.

Innovating for Trust, 2017. Edward Elgar Publishing.


Radikal forretningsmodellinnovasjon i varehandel.

Birgit A.A. Solem, Kristin Bentsen og Per Egil Pedersen.

Nye forretningsmodeller i Handelen, 2017.



Moral multiplicity, Moral Policing and Market Growth: A tale of two markets.

Kristin Bentsen and Eileen Fischer

CCT, Special Session, 2019 , Working Paper

Montrèal, Canada, July 2019.

Digital Platforms and Market Intermediation

Kristin Bentsen, Eileen Fischer and Per Egil Pedersen

ACR, Working Paper

Virtual conference, October 2020

Consumers in local food markets: From adoption to market co-creation

Kristin Bentsen, Per Egil Pedersen

British Food Journal, 2020