PhD defence: Kristin Bentsen

Kristin Bentsen will be defending her thesis for the degree of philosophiae doctor (PhD)

17 Dec

Practical information

  • Date: 17 December 2021
  • Time: 10.00 - 15.00
  • Location: Vestfold, Auditorium Larvik
  • Download calendar file

    • Follow the link to participate digitally in Zoom.

    Program

    Kl. 10.00-10.45: Trial lecture, auditorium Larvik
    Trial lecture topic: «How do you think your findings and theorizations are specific to the Nordic context? How do you think they are transferable to other cultures or market contexts?»

    Kl. 12.00-15.00: PhD defence, auditorium Larvik and Zoom
    The title of the dissertation is:  «Three Essays on Market Shaping Dynamics in Digital Local Food Markets».

    Adjudication committee:

    • First opponent: Professor Ingeborg Astrid Kleppe, NHH
    • Second opponent: Associate professor Henri Weijo, Aalto University
    • Chair: Professor Etty Ragnhild Nilsen, University of South-Eastern Norway

    Supervisors

    • Principal supervisor: Professor Per Egil Pedersen, USN School of Business

    • Associate supervisor: Professor Eileen Fischer, Schulich School of Business, York University

Kristin Bentsen will defend her dissertation for the degree of philosophia doctor (PhD) in the program marketing management at USN School of Business.

Read the dissertation:  «Three Essays on Market Shaping Dynamics in Digital Local Food Markets».

About the dissertation

The overall purpose of this research is to investigate how and why markets, emerge, change and vary. Kristin Bentsen disputerer ved USN Handelshøyskolen - foto av henne

Applying a contemporary marketing perspective (market system dynamics perspective), this research investigates market shaping dynamics in digital local food markets through three complementary articles.

A nearly three-year ethnographic investigation of the Scandinavian local food phenomenon, REKO, provides the data for this work.

The first article, a literature study of consumer adoption in local food markets, shows that research on local food may need to redefine or further develop adoption and diffusion concepts in order to more fully understand contemporary markets.

The second article, an empirical inquiry into market-shaping dynamics relates to a phenomenon termed “moral policing” that although implicitly acknowledged, not explicitly investigated in prior consumer research on morality in contemporary markets.

The third article is a conceptual study of the ways in which platforms may support the moralization of contemporary markets.