Seyedehmehrsa Fatemi is a PhD researcher in management at the University of South‑Eastern Norway.
Her research focuses on how organizations can align digitalization and sustainability in practice.
- Industry relevance tags: Digital transformation, Sustainability, Manufacturing industry
- Core research problem: Why organizations struggle to implement digitalization and sustainability strategies simultaneously, and how these transformations can be better aligned in practice.
“Why do companies with clear strategies still struggle to turn digital and sustainable ambitions into action?”
Seyedehmehrsa Fatemi, The Short Version
- University: University of South‑Eastern Norway
Seyedehmehrsa Fatemi is a PhD researcher in management studying the intersection of digital transformation and sustainability.
Her work shows that while companies often have strategies for both, they face major challenges in implementation.
She is particularly interested in manufacturing industries and operational excellence.
Spending time with family provides balance and motivation outside work.
Aligning Two Major Transformations
Seyedehmehrsa’s doctoral research examines how organizations attempt to pursue digitalization and sustainability simultaneously.
Her key insight is that companies frequently treat these transformations as parallel processes rather than integrated ones. This disconnect often leads to stalled initiatives and unrealized potential.
From Strategy to Practice
Through her research, Seyedehmehrsa highlights the gap between strategic intent and operational reality. Implementation challenges, organizational silos, and misaligned incentives often undermine otherwise well‑designed strategies.
“The real challenge is not deciding what to do, but learning how to do it together.”
Industry Focus and Collaboration
She is particularly interested in the manufacturing sector and in operational excellence, where digital tools and sustainability goals must coexist under real efficiency and performance constraints.
Through TESE Days, she hopes to collaborate with professionals and industries, expand her network, and gain insight into how organizations successfully navigate complex transformations.