DLecturer in Strategy, Service Innvation, Service Design and Entrepreneurial Marketing at the Bachelor- and Master program.
Her research interests comprises effects of digitalization (i.e., digital technology, digital consumer behavior, digital business models, digital platforms), service innovation, service design, and service ecosystems. Birgit is also interested in new perspectives and theories of market innovation and consumer adoptions of innovations.
Birgit is the leader of the resarch group of Innovation and Entrepreneurship.
- Vivant Digital - Innovation in Retailing through digitalization
- School of Digitalization
- Digifood - Digitalization of the food market and food system
Service Innovation, Service Ecosystems and Service Design
Digital consumer behavior
Digital business models
Marketing Strategy and -Communication
Social Media Marketing
Qualitative and Quantitative Research
2016-2019 Associate Professor / PhD / Professor qualification programme, School of Business, University of South-Eastern Norway
2011-2015 PhD scholar (25% teaching), School of Business, University of South-Eastern Norway, attending the PhD program at Norwegian School of Economics, Center for Service Innovation
2010-2016 Assistant Professor, Department of Business and Management, Buskerud & Vestfold University College
2008-2010 Marketing Manager and Web Editor, responsible for branding, marketing strategy, marketing planning, and internet, Vestfold University College
2006-2008 Project manager (EVU-studies and research), Department of Business and Management, Vestfold University College
2004-2006 Marketing Manager, responsible for marketing planning, brand communication, student recruitment and marketing activities, Idefagskolen, Tønsberg
2000-2004 Senior Marketing Consultant, Gjensidige NOR (Insurance & Banking)
Project leader – developing and handling loyalty programs and communication in the private customer market based on datawarehouse and Consumer Relationship Management (CRM)
1998-2000 Marketing Department Manager, Private Market, Gjensidige Fondsforvaltning AS/Avanse Forvaltning AS
1997-1998 Lecturer – Bachelor in Marketing Management, Høgskolen i Buskerud, Ringerike
1996-1997 Lecturer – Trondheim Markedsføringsskole (TOMI), responsible for teaching, supervising and sensor work