Håkon Osland Sandvik

Håkon Osland Sandvik is an Associate Professor of Innovation and Entrepreneurship at the USN School of Business, University of South-Eastern Norway (USN). His research focuses on innovation, commercialization, and market development in industrial (B2B) markets, with particular emphasis on how emerging technologies can be successfully scaled through the development of new markets, ecosystems, and business models. He is especially interested in how technologies such as artificial intelligence (AI), autonomous systems, and digital platforms transform established market structures and create new forms of collaboration and value creation among firms. Sandvik's research interests include industrial marketing (B2B), market innovation, technology and service commercialization, market dynamics, ecosystems, and digital transformation. His work examines how firms, technology providers, customers, and other stakeholders collaborate to develop and organize markets around disruptive technologies, and how such innovations can be scaled in ways that are safe, sustainable, and economically viable. He is a member of the Innovation Management and Market System Dynamics research group at the USN School of Business and currently participates in USN's Early Career Researcher Mentoring Programme. Sandvik is an active contributor to international academic conferences, including ICBS, ISBM, and AOM, and has published research in leading international journals such as Industrial Marketing Management and Service Business. Sandvik holds a PhD in Marketing Management from the USN School of Business. His doctoral research examined the commercialization of autonomous vehicles and vessels for industrial applications, with a particular focus on how markets can be developed and organized to enable the successful scaling of autonomous technologies.