Marit Gunda Gundersen Engeset

Associate Professor

USN School of Business
Department of Business, Strategy and Political Sciences
Campus Kongsberg (5347)
I am an Associate Professor of Marketing. My research interests are in consumer behavior, focusing on consumer value and consumer creativity. I have had several research projects focusing on the tourism context in cooperation with travel companies in Norway and Canada. My office is in Kongsberg, but I spend much of my time at Campus Ringerike where I teach and advice PhD Students . I teach in programs at bachelor, master, and PhD level in addition to giving lectures and talks to people from industry.


  • Marketing courses at the bachelor program in Business at Campus Kongsberg
  • Consumer behavior at the PhD program in Marketing Management at Campus Ringerike 
  • Member of the program board, PhD Marketing Management
  • Member of the University Board, University College of Southeast Norway



  • Consumer behavior
  • Consumer creativity
  • Customer value




Artikler i tidsskrifter med fagfellevurdering

Engeset, Marit Gundersen and Birger Opstad (2017). “Evaluation effects of bundle size and price presentation.” Journal of Consumer Marketing, Vol 34 no 5, 393-403

Moreau, C. Page and Marit Gundersen Engeset (2016). “The downstream consequences of problem-solving mindsets: how playing with Legos influences creativity.” Journal of Marketing Research Vol 53 (1), 18-30.

Engeset, Marit Gundersen, John Hull, and Jan Velvin (2016). “Promoting Service Quality Excellence for the Ski Industry: Hemsedal, Norway.” International Journal of Culture, Tourism, and Hospitality Research (in press).

Engeset, Marit Gundersen and Ingunn Elvekrok (2015). “Authentic Concepts: Effects on Tourist Satisfaction.” Journal of Travel Research Vol 54 (4), 456-466.

Heide, Morten; Kjell Grønhaug, and Marit G. Engeset (1999). ”Industry specific measurement of consumer satisfaction: experiences from the business traveling industry” International Journal of Hospitality Management 18, 201-213.

Gundersen, Marit G., Morten Heide, and Ulf H. Olsson (1996). “Hotel guest satisfaction: What are the important factors?” Cornell Hotel and Restaurant Administration Quarterly (Research Forum) Vol 37 (2), 72-81.

Gundersen, Marit G. and Morten Heide (1996). “Managing Hotel Guest Satisfaction: Towards a More Focused Approach,” Tourism Review, Vol 51 (2), 23-33.

Artikler I antologier med fagfellevurdering

Engeset, Marit Gundersen and Hans Anton Stubberud (2017): “Entrepreneurial Creativity: The Effects of Absorptive Capacity.» In The Role of Creativity in Management of Innovation: State of the Art and Future Research Outlook. Eds Alexander Brem, Rogelio Puente-Diaz, and Marine Agogue. World Scientific Series on Technology Management, 115-122.

Engeset, Marit Gundersen and Jan Velvin (2016): “From Winter Destination to All-year-round Tourism: How Focus on Service can Reduce Fluctuation in Demand due to Seasonality.” In Mountain Tourism: Experiences, Communities, Environments, and Sustainable Futures. Eds Harold Richins and John Hull. Boston: Cabi, 85-96.

Konferansebidrag med fagfellevurdering

Engeset, Marit Gundersen and Jan Velvin (2017). Travel Motivation. Effects on Tourist Value and Loyalty.  Presented at the 11th conference of the International Competence Network of Tourism Research and Education (ICNT); 2017-11-15  - 2017-11-18.

Hafeez, Ajmal, Marit Gundersen Engeset, Fred Selnes, and Radu  Dimitri (2017). Consumer adoption of radically new products: The role of expected learning opportunities. Presented at the competitive paper track, AMA winter conference 2017 in Orlando, FL.

Hafeez, Ajmal, Marit Gundersen Engeset, and Radu  Dimitri (2016). “The effects of perceived learning opportunity on consumer evaluations of really new products.”  In NA-Advances in Consumer Research, vol 44, eds Page Moreau and Stefano Puntoni, 734-734.

Velvin, Jan; Engeset, Marit Gundersen; Hull, John (2016). The service excellence program: Improving the competitiveness of Hemsedal and Sun Peaks Ski Resorts. Presented at the 10th conference of the InternationalCompetence Network of Tourism Research and Education (ICNT); 2016-06-23 - 2016-06-25.

Engeset, Marit Gundersen; Sørebø, Øystein; Nyhus, Ellen K. (2015). The impact of consumers' creative problem solving abilities on decisions to engage in self-design. Emac 2015 Collaboration in Research.

Engeset, Marit Gundersen and Jan Velvin (2015). Employee Service Attitude: Conceptual Development and Scale Validation. 9th ICNT Conference; 2015-11-02 - 2015-11-04

Hull, John; Engeset, Marit Gundersen; Velvin, Jan (2015). Promoting Service Quality Excellence for the Ski Industry: Hemsedal, Norway. TTRA Europe Charter Travel and Tourism Research Association.

Engeset, Marit Gundersen; Velvin, Jan; Hull, John (2014). The case of Cooperation between Hemsedal and sun Peaks -How to maximize Regional Value Creation. VIII International Congress ICNT, Mexico City; 2014-10-03 - 2014-11-06

Engeset, Marit Gundersen; Sørebø, Øystein; Nyhus, Ellen K. (2014).  An empirical investigation of psychological and situational antecedents to consumers’ use of self-design during travel planning. Johan Arndt Konferansen, Sundvolden, Norway 2014-09-24 - 2014-09-25

Engeset, Marit Gundersen; Velvin, Jan (2014). Tourism Destination Satisfaction: The Relative Importance of Firm and Attribute Level Satisfaction. 23th Nordic Symposium on Tourism Research; 2014-10-01 - 2014-10-04

Engeset, Marit Gundersen; Elvekrok, Ingunn (2013). Authentic Concepts: Effects on Tourist Satisfaction. 8th International Competence Network for Tourism Research and Education; 2013-11-06 - 2013-11-09.

Engeset, Marit Gundersen (2012): Destination Tourism Satisfaction, Presented at the 6th ICNT Conference in Kamloops, Canada, Nov 27-Dec 1 2012

Engeset, Marit Gundersen and Birger Opstad (2011): Vacation Packaging: The impact of bundle size and price presentation on price expectations and evaluation, Presented at the 5th ICNT Conference in Drammen, Norway, December 1-2 2011

Engeset, Marit Gundersen and Truls Engström (2001). “The importance of satisfaction and accessibility to repurchase intentions: The case of coffee shops.” In Marketing Advances in the New Millennium. Society for marketing advances

Engeset, Marit Gundersen (1998): ”Do loyal customers really exist? A critical perspective on strategies to enhance customer loyalty” i Proceedings from EuroCHRIE’s Spring 1998 Conference on hospitality sales and marketing, 53-59

Engeset, Marit Gundersen (1996): "How to create loyal customers in the hospitality industry - recommendations based on theoretical developments" Proceedings from the 1996 Euro CHRIE Conference

Engeset, Marit Gundersen; Trond Sjursen & Rune Skjei (1996): "An exploratory investigation of customer complaints in the hospitality industry" Proceedings from the 1996 Euro CHRIE Conference

Bastiansen, Trond & Marit Gundersen Engeset (1996): "Statistical satisfaction control of hotel operations. A case study of Quality Airport Hotel, Stavanger" Proceedings from the 1996 Euro CHRIE Conference

Grønhaug, Kjell, Marit G. Gundersen & Morten Heide (1996), “The impact of      experience on consumer satisfaction as measured in direct surveys” EMAC proceedings, vol.1, 403-418

Gundersen, Marit G., Morten Heide & Kjell Grønhaug (1996),”Measurement and analysis of consumer satisfaction judgments:  The case of hotel travelers” AMA’s 1996 Winter Marketing Educators Conference proceedings, vol.7, 241-250

Gundersen, Marit G., Sigurd V. Troye, Ulf H. Olsson & Morten Heide (1995):  The structure of satisfaction judgments in a hospitality setting  Presentert på  FIBE XII konferansen, Bergen: Norges Handelshøgskole 5.-6. januar



Engeset, Marit Gundersen; Nyhus, Ellen K. (2016). Planlegging og bestilling av feriereiser i Norges viktigste markeder. REISEPOL rapport Handelshøgskolen ved  Høgskolen i Sørøst-Norge 2016 (NFR grant # 227026/050).

Elvekrok, Ingunn; Engeset, Marit Gundersen (2010). Autentiske matopplevelser og gjestens tilfredshet, gjenkjøp og anbefaling : Resultater fra gjesteundersøkelse ved 4 DNT-hytter. Drammen: Høgskolen i Buskerud 2010 (ISBN 9788282610001) 60 s. Rapporter fra Høgskolen i Buskerud (76).

Engeset, Marit Gundersen; Stubberud, Hans Anton (2010). HiBu's Næringslivsbarometer: Oppsummering av resultater fra Ringerike 2010. Kongsberg: Høgskolen i Buskerud.

Engeset, Marit Gundersen (2007). Hvordan kan statlige etater i Buskerud bli mer næringsvennlige? Resultater fra brukerundersøkelse blant næringslivsledere, en del av prosjektet Næringsvennlige statsetater. Kongsberg: Høgskolen i Buskerud (ISBN 9788291116846) 54 s. Rapporter fra Høgskolen i Buskerud (64)

Velvin, Jan; Engeset, Marit Gundersen; Kvikstad, Tor Martin (2006).

Vurdering av sykkelbyen Kongsberg . en undersøkelse av sykkelbruk og syklister. Kongsberg: Høgskolen i Buskerud 2006 (ISBN 8291116814). 35 s. Rapporter fra Høgskolen i Buskerud(nr. 61)

Engeset, Marit Gundersen; Velvin, Jan (2004). Næringsmessig reiselivsanalyse : en vurdering av konsekvensene av en utbygging av Norefjell Vest. Kongsberg: Høgskolen i Buskerud 2004 (ISBN 8291116636) 48 s. (nr. 45)