Marit Gunda Gundersen Engeset

Professor
USN School of Business
Department of Business, Strategy and Political Sciences
Campus Kongsberg
I am a Professor of Marketing with research interests in consumer behavior, spesifically consumer value, consumer creativity, and sustainable consumption. I have been engaged in a number of externally funded research projects with industry partners from tourism and technology industry. Over the years, I have contributed to development of study programs at Bachelor, Masters, and PhD level, and I have served on several program accreditation committees. My teaching is within the areas of consumer behavior, marketing, and research methodology at all educational levels. I have substantive experience from supervision, and I have served on a number of evaluation committees. My leadership experience includes head of PhD, Department head, and principal researcher in several externally funded research and development projects. At the moment I am part of the leadership team for USN's strategic research area Energy, Climate, and Environment.

Responsibilities

  • Part of the leadership team for USN's strategic research area Energy, Climate, and Environment
  • Member of Marketing Management research group
  • Principal investigator for two externally funded research projects
  • Course responsible for Consumer Behavior and Experimental Design at the PhD program in Management 

Competences

 

  • Professor of Marketing

 

CV

HIGHER EDUCATION/OTHER TRAINING

2011: Marketing/PhD Norwegian School of Economics, Norway

1994:  International Hotel and Tourism Management/MSc University of Stavanger


POSITIONS 

2020 - Present:  Professor of Marketing, University of South-Eastern Norway

2004-2020: Associate Professor of Marketing, University of South-Eastern Norway

1994-2004: Associate Professor of Marketing, University of Stavanger


PROJECT MANAGEMENT EXPERIENCE 

2023-2026: USN Strategic research area Energy, Climate, and Environment. Member of leadership team.

2022-2024: Capture – Novel “smart bin” development for recycling.  USN Project leader. Eurostars.

2022-2025: Demand effects of climate-neutral investments in cruise industry. USN project leader. Regional Research Funds

2019-2024: Tour Packaging for Festivals and Events.  Researcher.  Norwegian Research Council2013-2016: REISEPOL. Leader WP 4. Norwegian Research Council

2012-2016: Buskerud Fylkeskommune – Norsk reiselivsmonitor – Leader WP 2 - Oslofjordfondet

2014-2016: VRI3 Buskerud. Researcher. Norwegian Research Council

2011-2013: VRI2 Buskerud. Researcher. Norwegian Research Council


EXPERIENCE FROM NATIONAL/INTERNATIONAL COLLABORATION/NETWORKING 

2023: Visiting Professor Thompson Rivers University, Canada.

2022-present: National representative, EMAC (European Marketing Academy)

2008-2009: Visiting Scholar University of Colorado, Boulder USA

2008-present: Member of International Competence Network for Tourism Research. A research network with partners from universities around the world

1992-1993: Visiting Master student, Cornell University, School of Hotel Management

OTHER MERITS

Supervision of students

50+ Bachelor students

4 Master's students

6 PhD students

Other relevant professional experiences

2024: Member of university appointed peer-review committee for periodic evaluation of Master in Service Leadership, University of Stavanger.

2024: PhD evaluation committee for Mohammad Zarei, Norwegian School of Economics

2024: PhD evaluation committee for Z Luyt, North-Western University, SA. External Examiner.

2023: PhD evaluation committee for P Ndebele, North-Western University, SA. External Examiner.

2021: Project leader, development of PhD Management, USN School of Business

2020: Member of NOKUT appointed expert committee, accreditation of Master of Science program in Marketing Management, Høgskolen Kristiania.

2020: Member of university appointed peer-review committee for periodic evaluation of Bachelor in Hotel Management, University of Stavanger.

2020: Member of university-appointed committee to assess and evaluate USNs PhD Programs.

2019: Member of university appointed expert committee for accreditation of PhD program in Social sciences, University of Stavanger.

2019: Phd evaluation committee for Nhat Quang Le, Norwegian School of Economics.

2019: PhD evaluation committee for May Irene Furenes, University of Stavanger.

2019: PhD evaluation committee for Afra Koulai, USN.

2018 - present: Member of editorial review board, Journal of Consumer Marketing

2016:  Member of university appointed expert committee for accreditation of Bachelor in Business administration, Høgskolen Kristiania.

2011: Member of NOKUT appointed expert committee, accreditation of Master of management program in Consumer behavior, Høgskolen Kristiania.

Publications in Cristin