Mesay Moges Menebo

Associate professor

USN School of Business
Department of Business and IT
Campus Bø (A 305)
Mesay Moges Menebo studies individual consumer decision making and the social psychology of consumer behavior within the health care consumption domain. Currently working on four projects #Machine Learning and prediction of health consumption attitudes and trends #Organ donation behaviors #Inference making in health products consumption #Polypharmacy and overmedication

Responsibilities

Courses;

 MAR320 Marketing channels 

Competences

Languages:

  • Amharic (Native) 
  • English (Proficient)
  • Norwegian (Intermediate level)  

Skills:

  • AMOS, SPSS, R -statistical analysis softwares 
  • SAP ERP 

Research interests; 

  • Consumer decision making 
  • Health consumption behaviour
  • Health supply chain  

Publications

Journal Articles

Menebo, M. (2021). ‘COVID-19 is viewed as severe as Tumor and HIV; Perceptions towards Covid-19’. Psychology, Health and Medicine.

Menebo, M. M. (2020). ‘Temperature and precipitation associate with Covid-19 new daily cases: A correlation study between weather and Covid-19 pandemic in Oslo, Norway’. Science of The Total Environment, 139659.

Bjørn J., Menebo. M and Arvind (2020). ‘Identification of environmental supply chain bottlenecks: A case study of the Ethiopian Health Supply Chain’. Management of Environmental quality

Menebo, M. M. ‘Smart advertising in prescription only medication; aligning it with prescriber’s or consumer’s behavior’. International Journal of pharmaceutical and healthcare marketing. (under review).

Sata M and Menebo, M. ‘When and How Trust in Government Leads to Compliance Towards Covid-19 Precautionary Measures’. Journal of business research. (under review)

Papers in Peer - Reviewed Conference Proceedings

Menebo,M., & Warlop, L., & Sandvik K (2020). ‘Sticking to alternative medicine: the role of psycho-immunology’. Competitive paper, California, USA, AMA marketing and public policy conference.

Menebo,M., & Warlop, L., & Sandvik K (2019). ‘When a credence health product’s failure is not enough to turn-off consumers: the role of psycho-immunology.’ Competitive paper, Hamburg, Germany, EMAC 32nd Doctoral Colloquium.

Menebo, M., & Bjørn J (2017) ‘Quantitatively measuring supply chain visibility: application of a novel approach – along the pharmaceutical supply chain’. HHL competitive poster, Kobenhavn, Denmark, 9th Annual Conference on Health & Humanitarian Logistics.

Menebo, M., & Bjørn J (2017). ‘Mitigating supply chain challenges through the application of a new, sequential assessment tool - MIAAF –developed based on a case study of a pharmaceutical supply chain’. HHL competitive paper, Kobenhavn, Denmark, 9th Annual Conference on Health & Humanitarian Logistics.

Invited academic conferences

Menebo,M., & Warlop, L., & Sandvik K (2018). ‘Pharma - consumer behavior’. Vilnius, Lithuania. Groningen - BI - ISM Research Camp in Consumer Behavior.

Menebo,M., & Warlop, L., & Sandvik K (2019).’Sticking to alternative medicine: the role of belief in psycho-immunology (BPI)’. Vilnius, Lithuania. Groningen - BI - ISM Research Camp in Consumer Behavior.

Working Papers

Menebo, M., & Warlop, L., & Sandvik K. ‘A scale development for belief in psycho-immunology (BPI)’ Target Journal: Journal of business research

Menebo, M., & Warlop, L., & Sandvik K & Gilovich,T. ‘Strong loyalty to ineffective health substances: the role of credence and belief in psycho-immunology’. Target Journal: Journal of consumer behavior.

Menebo, M. ‘Product names, perceived effectiveness bias and intention to buy’. Target journal: Journal of business research.

Menebo, M. & Sata,M. ‘Ethnic incongruency and performance evaluation bias’.  Target journal: Journal of advertising.