MAR320 Marketing channels
- Amharic (Native)
- English (Proficient)
- Norwegian (Intermediate level)
- AMOS, SPSS, R -statistical analysis softwares
- SAP ERP
- Consumer decision making
- Health consumption behaviour
- Health supply chain
Menebo, M. (2021). ‘COVID-19 is viewed as severe as Tumor and HIV; Perceptions towards Covid-19’. Psychology, Health and Medicine.
Menebo, M. M. (2020). ‘Temperature and precipitation associate with Covid-19 new daily cases: A correlation study between weather and Covid-19 pandemic in Oslo, Norway’. Science of The Total Environment, 139659.
Bjørn J., Menebo. M and Arvind (2020). ‘Identification of environmental supply chain bottlenecks: A case study of the Ethiopian Health Supply Chain’. Management of Environmental quality.
Menebo, M. M. ‘Smart advertising in prescription only medication; aligning it with prescriber’s or consumer’s behavior’. International Journal of pharmaceutical and healthcare marketing. (under review).
Sata M and Menebo, M. ‘When and How Trust in Government Leads to Compliance Towards Covid-19 Precautionary Measures’. Journal of business research. (under review)
Papers in Peer - Reviewed Conference Proceedings
Menebo,M., & Warlop, L., & Sandvik K (2020). ‘Sticking to alternative medicine: the role of psycho-immunology’. Competitive paper, California, USA, AMA marketing and public policy conference.
Menebo,M., & Warlop, L., & Sandvik K (2019). ‘When a credence health product’s failure is not enough to turn-off consumers: the role of psycho-immunology.’ Competitive paper, Hamburg, Germany, EMAC 32nd Doctoral Colloquium.
Menebo, M., & Bjørn J (2017) ‘Quantitatively measuring supply chain visibility: application of a novel approach – along the pharmaceutical supply chain’. HHL competitive poster, Kobenhavn, Denmark, 9th Annual Conference on Health & Humanitarian Logistics.
Menebo, M., & Bjørn J (2017). ‘Mitigating supply chain challenges through the application of a new, sequential assessment tool - MIAAF –developed based on a case study of a pharmaceutical supply chain’. HHL competitive paper, Kobenhavn, Denmark, 9th Annual Conference on Health & Humanitarian Logistics.
Invited academic conferences
Menebo,M., & Warlop, L., & Sandvik K (2018). ‘Pharma - consumer behavior’. Vilnius, Lithuania. Groningen - BI - ISM Research Camp in Consumer Behavior.
Menebo,M., & Warlop, L., & Sandvik K (2019).’Sticking to alternative medicine: the role of belief in psycho-immunology (BPI)’. Vilnius, Lithuania. Groningen - BI - ISM Research Camp in Consumer Behavior.
Menebo, M., & Warlop, L., & Sandvik K. ‘A scale development for belief in psycho-immunology (BPI)’ Target Journal: Journal of business research
Menebo, M., & Warlop, L., & Sandvik K & Gilovich,T. ‘Strong loyalty to ineffective health substances: the role of credence and belief in psycho-immunology’. Target Journal: Journal of consumer behavior.
Menebo, M. ‘Product names, perceived effectiveness bias and intention to buy’. Target journal: Journal of business research.
Menebo, M. & Sata,M. ‘Ethnic incongruency and performance evaluation bias’. Target journal: Journal of advertising.