Responsibilities
Research:
I conduct research focused on value co-creation in services marketing, particularly in the context of emerging technology-empowered applications.
Teaching:
I teach two master's level courses:
Quantitative Methods (ITM 4102)
Information Systems Research Methods (MIS406-1)
Thesis Supervision:
I supervise theses for both master's and bachelor's students.
Guest Lecturing:
I serve as a guest lecturer on various topics related to marketing management.
Publications
- Zhang., Y., Prebensen., N. (2024) Co-creating with ChatGPT for tourism marketing materials. Annals of Tourism Research Empirical Insights. https://doi.org/10.1016/j.annale.2024.100124
- Zhang., Y. (2024) Space tourism: a new frontier of tourism experience. Handbook of Experience Science. https://doi.org/10.4337/9781803926902.00025
- Zhang., Y. (2023) Tourist co-creation and tourism marketing outcomes: An inverted U-shaped relationship. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2023.114105
- Zhang., Y. & Blasco D. (2022) Destination management amid COVID-19: a case study in La Cerdanya, Spain, Anatolia, https://doi.org/10.1080/13032917.2021.1920439
- Zhang., Y. (2022) How pro-environmental values impact VCO scheme participation willingness, with aviation and VCO knowledge as a mediator: A mainland China study. Journal of China Tourism Research. https://doi.org/10.1080/19388160.2020.1868368
- Zhang Y., Wang L. (2022) Progress in space tourism studies: a systematic literature review. Tourism Recreation Research. https://doi.org/10.1080/02508281.2020.1857522
- Zhang., Y. (2021) A Big-Data Analysis of Public Perceptions of Service Robots Amid Covid-19. Advances in Hospitality and Tourism Research. https://doi.org/10.30519/ahtr.799210
- Zhang Y., Qi S. (2019) User Experience Study: The Service Expectation of Hotel Guests to the Utilization of AI-Based Service Robot in Full-Service Hotels. HCII 2019. Lecture Notes in Computer Science, vol 11588. Springer. https://doi.org/10.1007/978-3-030-22335-9_24