Strategic design (15 p)
In this course for 2nd year Bachelor students in the study of visual communication, students learn about strategic development of design. Through a strategic design process, students work with the development of corporate identity and packaging design. The teaching takes place in two blocks of 3 weeks, full time.
Bachelor project (15 credits)
This project is a graduation project for 3rd year Bachelor students in the study of visual communication, where they work on a real design assignment for a company, an organization or a development project. The project period is three months, from January to March, full time.
Area of interests:
Strategic design development:
Strategic design can be explained as a way of developing and using design that is rooted in the company's overall strategy, and which should contribute to the company building position and reputation, achieving its goals and strengthening its competitiveness or other value creation. Strategic use of design can also be driven by a clear design ambition, ie design is part of the company's overall strategy.
Strategic design process:
A strategic design process includes strategy as part of the design development or solution process. In this context, we see design as problem solving, process and strategy, and not just design. A strategic design process includes the use of strategic and creative processes and methods across disciplines and professions.
Bridge strategy and design.
The challenge in strategic development of design is to link strategy and design.
The key lies at the intersection of the analytical and the creative.
Media and Communication
Product and packaging design
Strategic design development
Research and analysis