Sustainability Management – Driving Change for a Better Future

What does sustainability management mean?

It’s about action. It’s the processes that businesses, entrepreneurs, public and private organizations, and individuals must embrace to tackle global challenges.

At Sustainability Management Research (SuMaR), we explore sustainability at every level:

• Individual behavior – why and how people adopt sustainable consumption habits
• Value chains – making production, services, and logistics greener
• Cross-sector collaboration – enabling public, private, and non-profit actors to work together toward shared goals

How do we work?

We combine rigorous analysis with real-world engagement. Our methods range from experiments and surveys to ethnographies and discourse analysis. Many projects use mixed or multi-method approaches, and some involve participatory research design where stakeholders and end-users help shape the process. Others are more theoretical, laying the foundation for future innovation.

Our perspective on sustainability

We view sustainability through four lenses:

🌱 Ecological | 💰 Economic | 🤝 Social | 🎭 Cultural

This holistic approach makes our research truly interdisciplinary, connecting leadership, innovation, marketing, education, cultural studies, and finance.

Collaboration that matters

Sustainability requires partnerships across sectors. We work with local businesses, municipalities, tourism organizations, and national institutions. Internationally, we participate in EU-funded projects, bilateral agreements, and global networks.