Current PhD candidates
| Candidate | Principal supervisor | Phd Project |
|---|---|---|
| Mari Haugerud Sjøgren | Sjøgren`s research interests include consumer behavior and brand management. Has taught the subjects brand management and marketing channels at bachelor level. | |
| Muhammad Adeel Riaz | Associate professor Marius Rohde Johannessen | Riaz`s research focuses on how affordance theory can provide a new perspective on the benefits of the digital platform for marketing-relevant users, firms, and sectors of the economy. |
| Anette Myhre Momrak | Assoicate Professor Martha Morais-Storz | Momrak`s research focuses on customer participation in innovation efforts as an implementation approach to market orientation - When and how to actively involve customers in innovation? |
| Babak Haghpour | Professor Halgeir Halvari | Haghpour mainly focuses on the research on consumer behavior and behavioral economics. The candidate`s research contains consideration of opportunity cost by the consumers. Haghpour investigates about both antecedents (e.g., consumer’s type of motivation) and outcomes of opportunity cost consideration by consumers (such as well-being). |
| Kyrre Einar Hegg | Professor Håvard Ness | Hegg is a public PhD candidate. The candidate works for Vinje municipality, with USN as academic partner institution. Heggs`s project concerns digitalisation in rural business. Kyrre’s work duty is management of a project pilot that USN and Vinje are running together as part of the European Interreg project COM3. |
| Mehrnaz Moghaddam | Professor Elsa Kristiansen | Moghaddam`s research focuses on consumer participative behavior and their psychological needs in the event setting. |
| Huong Giang Nguyen | Professor Kåre Sandvik | Nguyen`s research focuses on business crisis context and how different strategies impact marketing and business performances. The candidate`s methodologies are experiments, SEO, and time series analysis. |
| Luying Zhou | Professor Marit Engeset | Zhou`s research interest lies at the intersection between consumer behavior and new technologies. In Zhou`s primary line of research, the candidate studies how to use incentives and nudging to increase adoption of sustainability-oriented technology. Additionally, Zhou conducts research on how service robots affect consumer behavior and well-being in frontline services. |
| Ivie Porto | Professor David S. A. Guttormsen |
Porto`s research focus on how message framing/rhetoric can affect choice for sustainable goods/services. |
| Anders Råve | Associate Professor Birgit Solem |
Råve`s research centers around the drivers behind, and the implications of, digitalization in the retail sector. |
| Rocky Mahmud | Associate Professor Thomas Brekke | Rocky Mahmud is a PhD Research Fellow at campus Vestfold. The candidate will be working towards finding an optimum business model for autonomous vehicles. Mahmud`s research interest are digitalisation, business model, innovation, strategy, finance, and marketing. |
| Dimitris Polychronopoulos | Professor Anh Nguyen Duc |
Polychronopoulo`s research develops new knowledge about the interaction between the actors involved in the process of migrant inclusion via an entrepreneurship path. The project is known as Migrant Work Inclusion Work Package II and explores entrepreneurship support programs in Norway and the experiences of the migrants who participate in them. |
| Lill Susan Rognli Vale | Associate Professor Ingeborg Nordbø |
Vale`s research focuses on collaborative processes between different groups of stakeholders in the development of sustainable tourism destinations, within the tourism eco-system in a rural context. |
| Sinuo Wu | Professor Karen Stendal | Wu`s research focuses on Extended reality (AR\VR\MR) in the Virtual teams and how XR technologies could impact team collaboration. |
| Hamza Siddique | Professor David S. A. Guttormsen | Siddique`s research focuses on Inclusion of Marginalized Groups of People: Role of psychological safety to create positive team climate in Global Virtual Teams. |
| Cathrine Hansen Furseth | Professor Cathrine Seierstad | Furseth`s research interests are in the field of corporate governance, specifically the board of directors. How can boards be effective, what is an effective board, and what are the best ways for boards to accomplish this? |
| Tor Erik Nyberg | Trond Løyning, Associate Professor | Nyberg’s research focuses on co-creation and collaborations for work inclusion. His project will be part of the research project Migrant Work Inclusion (MWInc). |
| Monish Bajracharya | Martin Falk, Professor | Bajracharya's research is investigating bilateral relationship between climate risks and world cultural heritage sites in the context of Europe and beyond. |
| Helle Østbye | Susann Gjerde, Assoicate Professor | Østbye's project is aiming to gain a better understanding of how levels of affect integration in leadership teams influence adaptive functioning in complex situations. |
| Heidi Kvale | Martin Falk, Professor | Kvale's research aims to investigate what factors of agenda setting leading to political decisions that address environmental sustainability challenges in a selection of Norwegian municipalities. |
| Seyedehmehrsa Fatemi | Professor Behzad Behdani | Fatemi’s research focuses on interorganizational collaboration and coordination for digital transformation from a value chain perspective and how this digital transformation can contribute to sustainability improvement in an industrial cluster. |
| Marie Kobro Hanche-Olsen | Associate Professor Are Branstad | Hanche-OIsen’s project is part of the research initiative CoTech, which focuses on building capacity for digital health services and technologies through co-creation |
| Susana Gabriela Garcia Mendez | Associate Professor Ingeborg Nordbø | García's research focuses on Social and Solidarity Economy in rural agrarian communities in Guatemala, exploring its role in sustainable development and economic transformation. |
| Simon Dittrich | Associate Professor Ingeborg Nordbø | Dittrich's research is concerned with the development and management of tourism/reiseliv in the coastal municipalities of Bamble and Kragerø. The aim of the project is to better understand structures, processes and practices of governance, entrepreneurship and collaboration on the way to a more sustainable tourism- and overall destination development. |
| Tinh Tran | Professor Anja Hagen Olafsen | Tran’s research investigates the effects og digitalization in work design om employees’ motivation, performance, and occupational health. The project focuses on how digital tools influence autonomy, task distribution, and stressors to support sustainable digital work practices. |
| Tormod Moldestad | Associate Professor Thomas Brekke | Moldestad's PhD examines why Norway lags behind its Nordic peers in creating high-growth startups. The Research investigates how capital markets, the tax code, and the economy's industrial structure shape access to risk capital, using an exploratory mixed-methods design and comparative evidence from Sweden and Finland. |
| Margarida Vasconcelos | Professor Daryl Powell | Vasconcelos' research seeks to explore the development and implementation of a learning-centered Company-Specific Production System (XPS) within the electronics and defense sectors. The study specificallyexamines how such a system can serve as a catalyst for Lean transformation within a global industrial context. |