Per Strömberg

Førsteamanuensis
Institutt for økonomi og IT
USN Handelshøyskolen
Campus Bø
PhD Per Strömberg, Ass. Prof. in tourism studies at University of South-Eastern Norway since 2012, with focus areas within sustainability studies and tourism. Originally architecture historian from Uppsala University, Sweden.

Ansvarsområder

  • Course teaching: Sustainability marketing (MA); Sustainability marketing and circular economy (BA); Experience design and marketing aesthetics (BA). 
  • Coordinator for 1y exchange programme International tourism and sustainability marketing at Campus Bø, USN.
  • Norwegian part of the NordPlus-related NordBiz-network and the intensive joint course on circular economy.

Kompetanse

Key words of competence and research areas (in alphabetic order)

Applied sciences; Attraction & destination development; Architecture studies; Art history; Crea-tive industries; Cultural heritage studies; Destination design; Fashion Studies; Visual culture stud-ies; Post-industrial heritage; Tourism studies; Urban studies.
 

CV

Academic exams

(2007) PhD in Art History at the Department of Art History, Uppsala University (SE). Title of thesis: Upplevelseindustrins turistmiljöer – Visuella berättarstrategier i svenska turistan-läggningar 1985-2005 (English title: Tourist Environments in the Era of the Experience Economy – Strategies of Visualised Narrative in Swedish Resorts 1985-2005). Oppo-nent: Orvar Löfgren, Professor in Ethnography at Lund University.

(2000) Ph.M (MA) in art history and cultural studies at the Department of Art History, Uppsala University (SE). Specialization: Art history (main subject); Ethnography (sec-ond subject); applied cultural studies.

(1997) ERASMUS-exchange year at the Department of Art history and Archeology at Paris IV-Sorbonne, France.

Pedagogical education and teacher training

(2021) Course in PhD-supervision for university teachers at University of South-Eastern Norway. 2021.

(2020) Course in pedagogy for university teachers in digital learning at University of South-Eastern Norway. Fall 2020. (10 ECTS)

(2019) Management course for study program coordinators at University of South-East-ern Norway.

(2005) Course in basic pedagogy for university teachers at Uppsala University. (4 weeks)

(2004-5) Course in gender theoretical pedagogy for university teachers at Uppsala Univer-sity.

Work experiences

(2012-) Associate Professor in Tourism Studies, Dep. of Economics and Informatics at Telemark University College, Norway. Responsible for the courses: Sustainable Tourism; Experience and Attraction Development.

(2018-19) Coordinator for BA in Marketing and Tourism

(2014-15) Senior researcher fellow for the project “Cultural Economy of Reuse” (Återbrukets kulturella ekonomi) at Uppsala University. Supported by the Swedish Research Council (Vetenskapsrådet).

(2013-16) Project leader for an exchange program with Russian State University of Tourism and Service (RSUTS): ‘Education in the Field of Sustainable Tourism Development in Russia’

(2012) Associate Professor in Experience Economy, Center for Experience Economy, BI Norwegian Business School. Temporary position, 1st of March – 30th of June.

(2009-12) Postdoc in Experience Economy, Center for Experience Economy, BI Norwegian Business School. Responsible for course development and teaching: ”Experience Economy” and ”Tourism and experiences”.

(2008-09) Project leader and coordinator and for the BA in Tourism and Experience Management. Faculty of Economics and Social Sciences, University of Agder, Kristiansand, Norway. Responsible for course development and teaching: “Tourism geography” and “Activity- and experience-based tourism”.

(2008-09) Senior researcher at the Department for creative industries, Agder Research, Kristian-sand. Leader for a project for regional development of film-induced tourism and for a pre-study related to the Norwegian culture politics through a regional perspective

(1999-07) Museum teacher in chief (supervisor of the guide staff) at Gripsholm castle, and museum teacher at series of castles, palaces and museums in Stockholm: The Royal Armoury; Prins Eugen’s Waldemarsudde, The Army Museum, Drottningholm Palace, Tullgarn Palace, the open-air museum of Skansen. Guiding and teaching to groups of tourists as well as children and upper-/secondary schools.

(1996-97) Museum teacher/guide at the Textile Archives in Sollefteå during the summer sea-son.

Leave of absence

2020 Parental leave 5 month (Jan 1-May 31)
2017 Parental leave 4 month (Jan 1-April 27)

Publikasjoner

Monographs

(2007) Upplevelseindustrins turistmiljöer: visuella berättarstrategier i svenska turistanläggningar 1985-2005. [English title: Tourist Environments in the Era of the Experience Economy] diss. Uppsala: Konstvetenskapliga institutionen. Uppsala universitet; Uppsala: Fronton Förlag.

Peer-reviewed articles

(2019) Återbruk av det industriella kulturarvet i kulturarvsindustrin. Ett landsbygdsperspektiv. Tidsskrift for kulturforskning. Vol. 18, nr. 2. p. 13-34.

(2019) Industrial Chic: Fashion Shows in Readymade Spaces. Fashion Theory. Vol. 23. Issue 1. pp. 25-56. Published at tanfonline.com: 19 Oct 2017.

(2018) Meat and Creativity. Adaptive Reuse of Slaughterhouses & Meatpacking Districts. Nor-dic Journal of Architectural Research. Issue no 2. Vol. 30. pp: 65-98.

(2016) Developing Film-Induced Tourism Heritage Tourism in Scandinavia. The Case of Yo-han – The Child Wanderer. Ed. Bom, Anne Klara. Scandinavica. An International Journal of Scandinavian Studies. Vol. 55. No 1, pp. 66-90. NSD: 1.

(2015) (with Trotsenko, Alexandra V.) The Concept of Skansen: Origins and Stages of Devel-opment. Service & Tourism: Current Challenges. 2015:4, pp. 5-11.

(2015) Theming. Entry in: (eds.) D. T. Cook & J. M. Ryan. The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies. Chichester: John Wiley & Sons. pp. 545-549.

(2011) Destinationsdesign – iscensatta fjällbyupplevelser, In: (ed.) Jahn Thon, Hvem eier byen? Tekst, plan, historie, Kristiansand: Novus. pp. 159-174.

(2010) Swedish Military Bases of the Cold War: The Making of a New Cultural Heritage. Culture Unbound. Volume 2.

(2010) Att brännmärka en julbock. Gävlebocken som city brand. Kulturella Perspektiv. No 4.

Anthologies

(2025) Multivocality of Space in Heavy Water Tourism In: (eds.) Birkeland et al Multivocality in World Heritage. Rjukan-Notodden Industrial Heritage Site, Norway. Routledge.

(2020) Industrial Chic: Fashion Shows in Ready-made Spaces. In: Tiziana Ferrero-Regis & Marissa Lindquist (eds.) Staging Fashion. The Fashion Show and Its Spaces. Bloomsbury Visual Arts.

(2017) Creative Destruction or Destructive Creativity? Negotiating the Heritage of the Cold War in the Experience Economy. In: The 6th Baltic Sea Region Cultural Heritage Forum: From Postwar to Postmodern. (ed.) Maria Rossipal. Stockholm: Riksantikvarieämbetet. 7 pages. pp. 106-112.

(2016) Et in Chronotopia Ego. Main Street Architecture as a Rhetorical Device in Theme Parks and Outlet Villages. In: Scott A. Lukas (ed.) A reader in Themed and Immersive Spaces. Carnegie Mellon: ETC Press, pp. 83-93.

(2016) Destinasjonsdesign. Design og arkitektur som verktøy i destinasjonsutvikling. In: Vi-ken, Arvid (red.) Turisme. Destinasjonsutvikling. Oslo: Gyldendal Akademisk, pp. 123-138.

(2013) Funky Bunkers. The Post-Military Landscape as a Readymade Space and a Cultural Playground. In: (eds.) Gary A. Boyd and Denis Linehan. Ordnance: War +Architecture & Space. Burlington: Ashgate Publishing Company. pp. 67-81.

(2011) Based on a true story. Filmen Yohan – Barnevandrer och sörländsk filmturism i jämförelse med svenska berättelsedestinationer. In: (red.) B. E. Johnsen & K. Pabst Formidling: bruk og misbruk av historie: Agderseminaret 2010. Kristiansand: Høyskoleforlaget.

(2011) Funky Bunkers. Konsten att göra Kalla kriget coolt. In: (red.) Andreas Linderoth Kriget som aldrig kom: 12 forskare om kalla kriget. Karlskrona: Marinmuseum. pp. 193-209.

(2009) Astrid Lindgrens upplevelselandskap: där sagor blir verklighet och där verkligheten blir till sagor”. In: Astrid Lindgrens Landskap. Stockholm: Vitterhetsakademien. pp. 127-134. 

(2009) Arctic Cool. Icehotel and the Branding of Nature. In: (red. Hansson, Heidi & Norberg, Cathrine) Cold Matters: Cultural Perceptions of Snow, Ice and Cold. Northern Studies Mono-graphs. Umeå: Umeå university and the Royal Skyttean Society.

(2007) Upplevelsekoncept i turistmiljöer. In: (red.) Jörgen Elbe & Magnus Bohlin Utveckla Destinationer. Ett svenskt perspektiv. Uppsala: Uppsala Publishing House/Konsultförlaget. pp. 162-174.

Other scientific articles

(2009) Destinationsdesign – förstärkta fjällupplevelser. Arkitektur – the Swedish Review of Archi-tecture. No 3. pp. 14-19.

(2007) Kommersens upplevelselandskap – butiksbyar med överskottsförsäljning i fokus. Plan: tidskrift för planering av landsbygd och tätorter. No 4. pp. 23-28.

Other scientific works

(2017) Arkitekturpärlor i Sollefteå In: Sollefteå 100 år. Sollefteå: Sollefteå kommun. pp. 54-58.
(2009) Kalla krigets försvarsanläggningar – kulturarv, turistmål och upplevelserum, Kristiansand.
(2008) Fremtidskapselen. Fra vugge til grav. A foresight report, together with Sarah Holst Kjær and Jon O. Pedersen. Agderforskning ref. 28/2008.
(2008) Yohan-barnevandreren. Hvordan kan en familiefilm skape grunnlaget for ny næringsutvikling i Ag-derfylkene? (Agderforskning ref. 27/2008).
(2005) Genusproblematiken i pedagogiken – Vad gör vi? En genusinventering på Konstvetenskapliga institutionen, Uppsala universitet. Pedagogical investigation. Department of Art History. Uppsala University.
(2001) Arkitektur i Sollefteå, Sollefteå: Sollefteå kommun.
(1996) Från lärtskjorta till blåkrage – en uppsats om båtsmännens beklädnad och uniform. Västernorrlänningen.Vol 57. Sollefteå: Västernorrlands regemetes kamratförning. pp.24-36.

Not published

(2012) Att levandegöra kulturarvet med digital teknologi. Ett designorienterat perspektiv på befästningsmuseer med IKON-projektet som fallstudie. Interreg. III. KASK IKON.

Reviews

(2010) Lifestyle Hotels, Ethnologia Scandinavica, Vol 40, s. 127-130.
(2010) Maria Strannegård: Hotell Speciell: livsstilskonsumtion på känslornas marknad. Rig, nr 1, s. 33-36.

Debate
(2011) Ombrukets goder og dilemmaer. Fædrelandsvennen, den 28 juni 2011.